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The "smog economy" is waning? Air Purifier Sales Negative Growth of 38.6%

The "smog economy" is waning? Air Purifier Sales Negative Growth of 38.6%

(Summary description)With the increasing number of blue skies, the "smog economy" is gradually diminishing, and the sales volume of the new quarter of products has a negative growth of 38.6%.

The "smog economy" is waning? Air Purifier Sales Negative Growth of 38.6%

(Summary description)With the increasing number of blue skies, the "smog economy" is gradually diminishing, and the sales volume of the new quarter of products has a negative growth of 38.6%.

Information

With the increasing number of blue skies, the "smog economy" is gradually diminishing, and the sales volume of the new quarter of products has a negative growth of 38.6%.

Is the air purifier still hot?

With the improvement of air quality, the heat of the air purifier, a product that has been popular in the past few years, has dropped sharply. The latest data show that in the third quarter of 2019, the retail volume of the Chinese air purifier market was 270,000 units, with a retail value of 600 million yuan, and the market growth rate was negative 38.6%, which is in sharp contrast to the high growth rate of 80% in 2014

"Air purifiers are not just needed products, and the cost of replacing filter elements is not low in the future. People buy a lot less than before." Recently, the reporter visited a number of home appliance malls in Beijing, and the sales status of many air purifier counters confirms The market was cold. Many home appliance malls only set aside a small merchant's corner to sell air purifiers. Almost all counters have offered promotions, price reductions, and price subsidies to attract consumers.

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